Degree in Advertising and Public Relations + Specialist Course in Artificial Intelligence Applied to Marketing and Communication

This degree is designed for individuals who have a clear vision of their professional and personal goals, demonstrate maturity, and contribute to the mutual growth of their peers. The aim is to provide candidates with an environment where they can build meaningful, long-term relationships with classmates, professors, alumni, and the institution.

In general, candidates to study at the university should have the following qualities:

• Leadership: The university seeks candidates who demonstrate the ability to work in teams, self-confidence, initiative, resilience under pressure, strong communication skills, and a high sense of ethics.
• Academic background and professional motivation: Candidates must have completed the necessary studies for admission to the Spanish university system within a reasonable timeframe and with satisfactory academic performance. Additionally, previous professional experience, as well as any complementary training included in the application, will be considered a positive factor.
• Languages: Given the university's international and global focus, proficiency in English, as specified below, is an important admission requirement evaluated during the selection process. Likewise, non-Spanish-speaking students must demonstrate the required proficiency level in Spanish to pursue their studies. Any additional language proficiency will also be considered a distinguishing factor during the admission process.

Likewise, non-Spanish-speaking students must demonstrate the required proficiency level in Spanish to pursue their studies. Any additional language proficiency will also be considered a distinguishing factor during the admission process.

The degree program and the Specialist Course in Artificial Intelligence Applied to Marketing and Communication are especially aimed at:

• Marketing and communication professionals who want to update their skills by incorporating artificial intelligence solutions.
• Managers and directors of marketing or communication departments seeking to implement emerging technologies in their strategies.
• Consultants and entrepreneurs interested in using AI to enhance the value of their products and services.
• Students and graduates in related areas who wish to specialize in the use of AI in marketing and communication.

Advanced technical knowledge is not required, although basic knowledge of digital environments and data analysis is considered an asset.

Personal characteristics:

• Entrepreneurial spirit.
• Global citizens.
• Leadership capacity.

Training objectives:

• A prestigious international institution.
• Flexibility in the curriculum.
• Innovative learning methodologies.
• Personalized teaching: small groups, tutoring systems.
• Practical approach oriented to the job market: workshops, conferences, work placement.
• Exchange programs with universities around the world.
• Comprehensive training.

In addition to the general profile of students at this university, those enrolled in the Degree in Advertising and Public Relations should demonstrate the following specific characteristics related to the program:

Personal characteristics:

The following criteria are indicative and will always comply with non-discrimination policies regarding race, nationality, ideology, sex, or religion. The following qualities will be considered an asset:

• Interest and curiosity about culture, both their own and that of other regions.
• Intellectual curiosity and a strong desire to explore the role of intercultural political communication, understand the rules governing contemporary societies, and examine how international social actors interact and innovate in their decision-making processes.
• Strong skills in oral and written expression.
• International experience, either through travel or academic exchanges.
• A deep understanding of ethics as the fundamental driver of human decision-making.

Academic characteristics:

The recommended academic profile aligns with the admission requirements outlined on this website. Additionally, the program seeks an interdisciplinary, inclusive, and diverse student body, recognizing the value that different backgrounds bring to the learning experience.

This interdisciplinary, inclusive, and open profile refers to post-compulsory secondary school students who wish to access the degree, highlighting that no specific baccalaureate branch is required for admission. The diversity of academic backgrounds among students is seen as an asset, contributing to a richer teaching and learning environment.